Filipinos are taking more consideration of their skin, and it shows in the rise of dermatology and aesthetic clinics in the country. Skin+Nutrition, however, is the first in the Philippines to look both at your skin and your overall wellbeing through functional dermatology. By taking into consideration your DNA, nutrition, lifestyle and other factors, Skin+Nutrition helps you understand your skin’s issues better so you not only achieve your best skin ever, but also feel healthy from the inside out.
CIA Bootleg crafted the brand strategy for Skin+Nutrition and partnered with us to create a visual identity that would express both the expertise and the empathy of the brand. The icon represents a cocoon that serves both as a sanctuary of refuge and a symbol of transformation and renwal. The yin and yang reference how nutrition and lifestyle both play a role in helping you achieve healthy skin from within.
From the typography, pattern and imagery, we made sure that every element used showcases the duality of Skin+Nutrition– its scientific expertise and human touch. The guidelines we created for the brand helps us ensure that visual consistency is achieved across all of Skin+Nutrition’s communications, whether that be on their website or social media properties.