brandyard
Mang Inasal’s
500th Store
Celebrating a milestone with Pinoy colors and flavors
Since 2003, Mang Inasal has won over the hearts of Pinoys all over the country with their famous Chicken Inasal. For the 500th store of Mang Inasal in Iloilo, the brand wanted a fresh new look. Our environmental design brought to life one of the most exciting and vibrant times of Filipinos – the fiesta, with bright colors and bold fonts that are true to Philippine culture but fit for modern aesthetics.
The Ilonggo phrases gives the fast food branch a stronger sense of belongingness in the community. The striking contrast between colorful illustration and dark wood allows the murals and menu board to stand out and to catch the customer’s eye.
At Mang Inasal, every day is about enjoying “Sarap ng Kaing Pinoy”. People from all walks of life are welcome to eat their favorite chicken inasal in their own unique ways. We created this mural to celebrate how each person has their own special concoction when it comes to their sawsawan. Some like it simple, some like it hot, and some just put a little bit of everything in there!
We also created a gallery wall in the style of your grandma’s sepia photographs in the family’s heritage home, to showcase the different milestones in Mang Inasal’s history.
Architecture and interior design by Cham+Candelaria Inc.