Great Value
Adobo Design Awards Asia 2016 – Silver
We won a silver award in the Packaging Category of the Adobo Design Awards 2016 for our work on this project.
Great Value is a house brand of Gaisano Market (a supermarket chain in the Philippines) geared towards the value-minded consumer. Previously a disparate line with multiple logos and a confused color palette, the updated house brand emphasizes simplicity and takes away unnecessary frills. With a significant use of the Gaisano Market green and clear sizable typography, the products are now not only consistent with each other but also easier to spot on the shelf.
Blocks of color and simple line illustrations to signify scent or flavor variants add a litle bit of whimsy and fun.
Guidelines were also created for the in-house team to achieve consistency across all the different products ranging from sugar and spices to juices, sardines and even fresh chicken.