Red Mango, the pioneer of frozen yogurt in the world, marked its 10th year in the Philippines in 2019. In celebration of this milestone, Red Mango Philippines wanted to refresh its visual identity to go hand in hand with their new store design.
The new look retains some elements from the Red Mango international franchise and combines this with pops of color and illustrations for a fun and approachable feel. The new fro-yo cups feature the brand’s tagline of “Treating Yourself Well” in colorful typography.
We also revamped their menu boards, for an eye-catching look that’s still easy for customers to read.
We extended the same bright attitude to the staff uniforms with a playful pattern that was made using the Red Mango icon and grid lines.
The souvenir notebooks also complement the new identity.